General Motors plans on kicking off it’s centennial campaign wiki-style.

What does that mean?

That means GM is launching a corporate history wiki on GMNext.com where people can post first-hand experiences with GM. Whether it’s a story about a summer job in an assembly plant or pictures of your first car, GM wants your multimedia to help celebrate their history!

To show how corporations are having to adapt to todays wired world, read the following quote:

The company had originally considered creating a traditional book on GM’s history. “We felt that a more social, more inclusive approach was appropriate, and the story was best told not by the corporation or media but by men and women who were there,” says Keller.